it will be seamless to the public … I am still going to be the spokesperson, still marketing.’’īecause it’s a privately-held company, financial terms of the transaction are not being disclosed.īoch is keeping what is by far the largest and likely most profitable part of Boch Automotive Group: His Subaru of New England operation that is the wholesale distributor for every Subaru sold in the 64 dealerships in the six New England states. “The people that bought it, Danny Dagesse, great guy, I've known him for a long time,’’ Boch said in an interview Friday afternoon. however will continue to be the media pitchman and public face of the dealerships, which will keep the Boch name. He’s sold Boch Honda, Boch Toyota, Boch New To You, and the other Route 1 dealerships to a group led by Dan Dagesse, who’s been the day-to-day chief executive of the dealerships since 2011.
When you “Come on Down” to Norwood, Mass., as decades of his advertisements have urged, you enter the Automile kingdom of Ernie Boch Jr., rock-and-roll auto magnate, chief celebrant of festivities like “Bochtoberfest, and public face of Toyota and Honda dealerships that bear his and his father’s and grandfather’s name.īut very quietly, Boch has just turned over his crown, sort of.
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